Brand New Day Limited

If you always do what you've always done, you'll always get what you've always got.

So why not break the mould?

You won't find permanent, unchanging teams in creative businesses like theatre, television or cinema where each project calls for the best minds for the job.

Why should it be any different when it comes to brands?

Brand New Day is a virtual consultancy of marketers, planners and creatives who work together on a project by project basis. We build tailor-made teams to give you access to experienced professionals as and when you need them.

Need a brand strategist? A senior retail marketer? A corporate responsibility expert? A research specialist? A packaging designer? A copywriter? A web designer? By keeping our teams and skills fluid, we can give you precisely what and who you need to solve your problem.

And we gladly pass on our lower overheads in savings to our clients. Sounds different already, doesn't it?

How do we work?
No employees.
No account handlers.
No juniors.
No management layers.
No message carriers (and we're not talking pigeons).
And no fixed abode.
A bit unorthodox?

You bet.

We believe in the value of first identifying what and who you need for a particular task, rather than supplying a solution where one size fits all. Sounds obvious? You'd think so.

We build our business around smart people, not smart premises; around flexibility, not fixed resources. We think it helps that most of us were once clients. Brand New Day's collaborators have achieved success in companies known for having a real marketing focus.

And you'll never get passed on to a junior. That's a promise.

Being good at what you've always been good at isn't worth a bean if your competitors are spotting the trends, identifying new opportunities and getting to understand their customers better than you do. To be successful, every business or brand needs underpinning with smart research.

Need a pair of headlights?

Too many companies drive toward the future while looking out of the rear-view mirror. Brand New Day helps successful companies keep moving by looking ahead.

We concentrate years of experience into every project we undertake, offering insights and recommendations that are always pragmatic, actionable and based on sound brand thinking.

If you don't know where you are going, any road will take you there, as they say.

Would you ever think of setting off on a long journey without having a clear idea of where you wanted to go and how you were going to get there? You'd plan your route, fuel the car, and have plenty of snacks and drinks on hand for the kids in the back.

Need a road map?

In business, having a strategy backed up by proper resources gives you the best chance of achieving your goals. Brand New Day helps you map out where your brand needs to go (whether it's a product or a service) by making sure the fundamentals are right first. That means helping to articulate what the benefits are and the values that makes it tick, before arriving at a compelling proposition that engages your target customer.

What is a brand? Is it an emblem? A clever design? A piece of packaging? A series of witty advertisements? It can be all these, but to be successful, it needs to be so much more. A lot of agencies talk about creating a brand when in fact all they've done is design a new logo or corporate identity.

Now for some rocket fuel?

It's not just what's on the outside that counts. Before they can hope to head for the stratosphere, brands must start from within. They have a thread that runs to the heart of your organisation. They talk in a distinctive voice. They tell stories. They have a personality all of their own. They inspire loyalty. Above all, they add value. And that in turn leads to profitable sales.

Brand New Day is a virtual ideas company. We believe that good ideas are born out of insight, understanding and inspiration. If our approach sounds appealing and you'd like to hear more, call Jonathan Gregory or Ric Martin on 01903 718632.

Or if you prefer, you can email us: jonathan@brandnewdaylimited.com ric@brandnewdaylimited.com

Brand New Day Consultancy Limited 100 Mansfield Road Nottingham NG1 3HD